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NBAA Update Advertising Opportunities

The National Business Aviation Association (NBAA) invites Members to advertise in NBAA Update, business aviation’s most informative weekly e-mail newsletter. Reaching more than 15,000 readers every week, NBAA Update is the perfect vehicle for your marketing campaign aimed at business aircraft operators. Your banner ad also will appear in the NBAA Update archives, with thousands of extra views. Review the information below, and then call us to reserve your spot.

Banner Ad Specs

Banner ads must be GIF or JPEG format and a file size under 20K. NBAA Update is unable to accept rich media ads.

Banner Ad Placement and Fees

To view past issues of NBAA Update, visit www.nbaa.org/update.

Your company can chose from two types of banner ads. The premium 120x600-pixel "skyscraper" ad will appear adjacent to the top news stories of the week. Only one skyscraper ad will be accepted per issue. The 468x60-pixel banner ad will appear between issue sections, with positions located toward the top of the issue priced higher than the lower positions.

NBAA Update rates are per month (four or five issues).

Ad Size/Position 1x 3x 6x
120x600 Skyscraper $3,220 $3,060 $2,905
468x60 Position 1 $2,505 $2,380 $2,260
468x60 Position 2 $2,145 $2,040 $1,935
468x60 Position 3 $1,970 $1,870 $1,775
468x60 Position 4 $1,790 $1,700 $1,615

A 10-percent discount is offered to full-page, four-color advertisers in the 2008 Directory of Member Companies, Aircraft & Personnel.

A 5-percent discount is offered for all prepayments. Invoices will be generated monthly. Failure to make timely payment on advertising fees will result in the loss of future reservations.

Deadlines

Insertion orders must be received by the 25th of the month prior to publication. Artwork must be received by the Wednesday prior to initial publication. Failure to submit artwork in a timely manner will result in loss of space. Please below for submission address.

Contact

Send insertion orders to:

Melissa Murphy
Tel: (785) 856-5111
Fax: (785) 856- 5112
E-Mail: mmurphy@nbaa.org

Send artwork to:

Benjamin Schwalen
Tel: (202) 783-9266
E-mail: bschwalen@nbaa.org

General Guidelines

NBAA reserves the right to refuse any advertisement for any reason whatsoever. NBAA will never accept any message that contains unprofessional language, references to violence, or potentially libelous materials, messages advertising any illegal products or services, or any other objectionable content.

Publication Schedule

NBAA Update is published every Monday throughout 2008, including holidays.* The 2008 publication dates are:

January 7 July 7
January 14 July 14
January 21 July 21
January 28 July 28
February 4 August 4
February 11 August 11
February 18 August 18
February 25 August 25
March 3 September 1
March 10 September 8
March 17 September 15
March 24 September 22
March 31 September 29
April 7 October 6
April 14 October 13
April 21 October 20
April 28 October 27
May 5 November 3
May 12 November 10
May 19 November 17
May 26 November 24
June 2 December 1
June 9 December 8
June 16 December 15
June 23 December 22
June 30 December 29
   

*NBAA reserves the right to publish the Friday before or the Tuesday after a publication date, if needed.

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